The last two years my focus has been in digital marketing my main goal was direct response. Below are a few landing pages I designed to inform the user on the product/service and get them to either call or fill out the form. I was apart of a refinement team were we A/B tested multiple elements on our pages to increase conversion. It could be an iterative of our champion page where we only changed a single element like the phone number color or it could have been a full challenger. In this case the page design was completely different from the champ landing page. Sometimes we had big wins, sometimes big losses and even ties.
Below is a concept page I designed for a presentation to a potential client. It is also an example of adaptive design showing the mobile, tablet and desktop versions.
Below is an example of a champ design vs a challenger. I changed from a grid layout plans chart and standard form placement to having each plan as its own element, with a key above it and a second form that pops up once a plan is selected.
The test below was a three way test between the champ design (yoga women) verses a patient testimonial and a rural hero image that aligned with our DRTV campaign.
Terminix mobile and desktop pages.